Embedding video is easy in HTML 5, use the native <video> tag. Firefox 3.1+, Safari 4+ and Google Chrome (Windows) already have experimental support for it.
The HTML 5 spec does not specify which video format and codec should be used, so naturally ;-) the browser vendors have picked different formats. Getting videos to play cross-browser still is no problem, since the <video> tag can contain more than one source. So give an ogg and a quicktime version of the video, and all browsers currently supporting the <video> tag will be happy.
Example
The code
<video controls width="320" height="240">
<!-- Firefox 3.1+, Google Chrome -->
<source src="/files/swiss.ogg" type="video/ogg">
<!-- Safari 4+, Google Chrome -->
<source src="/files/swiss.mov" type="video/quicktime">
<!-- All others (including Internet Explorer and Opera) -->
Sorry, your browser doesn't seem to support the <code>video</code> element.
</video>
How to create the video formats (OS X)
Easy. Use Quicktime Player’s export feature (File > Export). But first get the xiph Quicktime Components to add .ogg support to Quicktime.
a warning, in case you hadn’t noticed: some of this stuff is really dark & twisted.
- [windowlicker](http://www.youtube.com/watch?v=HCjwr0YG7ow)
- [come to daddy](http://www.youtube.com/watch?v=5Az_7U0-cK0)
- [rubber johnny](http://www.youtube.com/watch?v=gJUChQSDmsM) (thoughts of [eraserhead](http://en.wikipedia.org/wiki/Eraserhead) come to mind)
- flex [pt 1](http://www.youtube.com/watch?v=QnvmcRbiwm8),
